Sega Jackpot: What’s going on here?

Posted by Andru Edwards Categories: Internet, SEGA,

Sega just launched a teaser page, called “Jackpot,” and they aren’t really telling what it’s all about. The page features a simple Flash unit that has a clickable handle and a tumbler full of lottery-type numbered balls. You click the handle, and out come six balls numbered 0-4-2-0-4-5. I tried again a few minutes later, and got 0-4-2-0-4-0, and then 0-4-2-0-3-9. Some sort of countdown timer? If so, it ends on Tuesday at about 10:00 AM EDT. Comic-Con anyone? Give us your best guess as to what Sega Jackpot is all about.

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Inside Halo 3’s $10 Million Marketing Push

Posted by Paul Hamilton Categories: Corporate News, First Person Shooters, Release Dates, Xbox 360,

Microsoft has known how important Halo 3 will be to their success this generation since before they even announced the Xbox 360. Halo 2 sold $125 million on the first day, but then the original Xbox was just struggling for recognition in the wake of the PS2 juggernaut. Now the 360 holds a tenuous lead in installed base and isn’t selling the way Microsoft may have hoped. If it’s possible Halo 3 may have become even more important to Microsoft’s strategy than they originally hoped. Fortunately, they’ve been planning ahead.

In an article released today on Brand Week, the calculated ten-month marketing efforts behind Bungie‘s trilogy finale is dissected starting from the Starry Nights TV spot launched last November through the public beta this spring/early summer. They talk about the Project Iris viral campaign and the efforts they’ve gone to secure strategic branding partners. This has included the Mountain Dew Game Fuel limited edition soft drink that comes plastered with Halo 3 imagery plus a total of $5 million from Pontiac to help push the launch of the game on September 25.

And they aren’t done yet. Microsoft will begin the full blitz with the new Believe campaign that will lead up to the launch taking place at midnight in over 10,000 stores to give Halo fans a chance to grab the game as soon as possible. It’s an interesting read about the science behind building a monster.

Read More | Brand Week via Kotaku

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New Gears Of War Promo Site Live

Posted by Christopher Sasaki Categories: Screenshots, Third Person Shooters, Xbox 360,

A new Gears of War promo site has been launched, and gamers that navigate through the creepy interface will be able to find four preview videos of the game, giving more insight into the world of Gears. The link to the site was given through an e-mail sent to gamers that signed up for updates on the Gears of War official site. For those that don’t want to bother going through the interface, Xboxyde has extracted the videos and made them available for streaming on their site.
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