Peter Moore Has Big Plans For EA Sports
Posted by Paul Hamilton Categories: Corporate News, Electronic Arts, Sports,
Peter Moore, long known as the public face of Microsoft‘s Xbox division, stepped into his new digs as EA Sports president last week and started off saying he wants EA Sports’ brand to compete in a broader arena than just the video games market, facing off against general sports brands like Nike and ESPN.
Despite selling millions of copies of its flagship titles each year, EA Sports has struggled to expand effectively and EA seems to be banking on Moore to help them widen their reach. “That could mean broadcast sports, sports camps, the ability to license consumer products around the EA Sports brand,” he told the New York Times. Moore is also looking to leverage EA’s technology to create social networking and news sites, all centered around sports and of course the EA Sports name. “I think we have an opportunity to aggregate information and bring it to life with video technologies,” he said.
“If we look at this connected world we’re entering, sports is a sort of social and cultural glue that reaches across the globe,” Moore continues. “There is an opportunity for EA Sports to evolve beyond a games brand to become a true global sports and entertainment brand, and I think we can compete there.”
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| New York Times via Level Up
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Games With Online Multiplayer Sell More
Posted by Paul Hamilton Categories: Corporate News, Downloadable Content, Internet, Microsoft, Nintendo, PlayStation 3, Sony, Wii, Xbox 360,
A research paper from Electronic Entertainment Design and Research has been released that suggests that games with online support can be crucial to a game’s retail success. Not surprisingly, another way to boost sales is to create a quality game (defined as those with a 90+ score on Metacritic), with these well-reviewed titles outselling the average release well above 5-to-1.
While making good games typically means making good money, naturally, it is a bit surprising to see the report indicate that sales can be doubled by dropping in an online mode. With online games selling twice the number copies that offline titles do, it’s curious to note that over half of games released don’t offer even basic online support.
Click to continue reading Games With Online Multiplayer Sell More
Read More | Ars Technica
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Researchers Use World of Warcraft to Study Real-World Response to Disease
Posted by Paul Hamilton Categories: Culture, MMORPG, PC, Role Playing Games, Simulation,
The New York Times has a story about a group of researchers who examined the outbreak of the in-game disease ‘corrupted blood,’ originally designed to affect only high-level World of Warcraft characters, for clues about what the social response might be to an actual pandemic. The game provided the authors of a research paper set to be published in The Lancet Infectious Diseases journal a unique set of conditions for this research that had typically been difficult to simulate: A wide population, an emotional response (because WoW players get really attached to their characters) and the ability to disseminate information among the population.
The corrupted blood outbreak was a glitch in WoW that took place in September 2005 and provided a unique look at the responses both by the population and the “bug:”
As the virus spread, very real challenges emerged, such as the failure of quarantine measures, further transmission by character’s pets and the existence of “immune” characters, who act as carriers, passing the virus to others while failing to succumb to symptoms.
It’s a fascinating use of the social construct that WoW has become.
Read More | Times Online via Slashdot
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