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Pink PSP Being Hawked by… Pink?

Posted by Michael Cardiff Categories: Accessories, Corporate News, Portable/Mobile, PSP, Rumors

Pink pink PSP BoxWait a minute… I thought the pink PSP was being advertised as such because of it’s pink color? How wrong I was… turns out it’s all part of some elaborate marketting tie-in built to:
a) Skyrocket Pink (yes, the “artist”) back to the top of the charts via her association with the pink PSP
b) Skyrocket the PSP back to the top of the charts via its association with Pink(?)
c) Just make gamers feel even MORE awkward when they pick up their new PSP color
d) All of the above?

Seems like a weird move on Sony’s part. Just because I want a pink PSP doesn’t mean I want to endorse Pink, does it? Oh god let’s hope there’s not any “bonus” free media with the Pink pink PSP.

Read More | TGBus via MaxConsole.net


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Sony Announces Pink PSP, PS2 For Europe

Posted by Christopher Sasaki Categories: PlayStation 2, PSP

Pink PSPAhead of the Leipzig conference, Sony has announced that they will be offering pink variations of the PSP and the PS2 in Europe, according to reports on GamesIndustry.biz. In the European territories, Sony already offers the PSP in both black and ceramic white, so this will be the third color offering for that territory, while the US has yet to see anything beyond the original color. The new PSP color will be offered in a bundle similar to the original US launch, with headphones, pouch, and a 32MB memory stick included. The bundle will retail for 169 GBP. Also announced was a pink variant of the slimline PSTwo, which will ship with dual controllers and a 8 MB memory card for 129.99 GBP.

At the same time, Sony announced that they would be lowering the price of the standard slim Playstation 2 to 94.99 GBP, or 129.99 Euro. Sony appears to be echoing their hardware strategy that they followed when the Playstation 2 was originally released. By still strongly supporting the old hardware platform while launching the new, Sony can extend the life of the Playstation 2. Game developers will find it hard to ignore the massive user base for the PS2, and if Sony can nail backward compatibility for the Playstation 3, this can allow some fresh content to appear while the truly next generation software trickles in. This approach is in large contrast to the way Microsoft handled the Xbox 360 launch; new Xbox hardware is hard to come by, and the platform itself has been pushed into the background quite quickly.

Read More | GamesIndustry.biz

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