E3 2008: Live from the EA Media Briefing

Posted by Andru Edwards Categories: Action, Adventure, Casual, Corporate News, Downloadable Content, Electronic Arts, First Person Shooters, PlayStation 3, Portable/Mobile, Release Dates, Survival Horror, Wii, Xbox 360, Xbox Live Marketplace,

We are seated for the Electronic Arts E3 2008 Media Briefing. We start the conference off right, with a montage of a ton of upcoming EA titles, focusing on some new sports titles, upcoming Sims releases, and a bunch of casual games like Monopoly, Boogie, and Operation (aw yeah!) Of course, Spore is also featured here as well.

John Riccitiello hits the stage to talk about what EA has this afternoon to show us, and he says they won’t be doing PowerPoint, statistics, or sales figures. Instead, they are going to focus on the games, and we will be hearing from the people that make the games.

Rod Humble of The Sims Studio comes out to talk about The Sims. He announces Sim Animals. in this game you create groups of animals and their friends, habitat, etc. Some animals are friendly like deer and rabbits, while wolves and bears can stir up trouble. We then get a trailer. We get a baby cub bear interacting with a squirrel, and then a fox joins the fray. It seems that you basically control the game by using the world as your UI, you have a hand similar to Black and White. Will be exclusive to Wii and Nintendo DS in January 2009.

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