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Peter Moore Has Big Plans For EA Sports

Peter MoorePeter Moore, long known as the public face of Microsoft’s Xbox division, stepped into his new digs as EA Sports president last week and started off saying he wants EA Sports’ brand to compete in a broader arena than just the video games market, facing off against general sports brands like Nike and ESPN.

Despite selling millions of copies of its flagship titles each year, EA Sports has struggled to expand effectively and EA seems to be banking on Moore to help them widen their reach. “That could mean broadcast sports, sports camps, the ability to license consumer products around the EA Sports brand,” he told the New York Times. Moore is also looking to leverage EA’s technology to create social networking and news sites, all centered around sports and of course the EA Sports name. “I think we have an opportunity to aggregate information and bring it to life with video technologies,” he said.

“If we look at this connected world we’re entering, sports is a sort of social and cultural glue that reaches across the globe,” Moore continues. “There is an opportunity for EA Sports to evolve beyond a games brand to become a true global sports and entertainment brand, and I think we can compete there.”

Read More | New York Times via Level Up


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Games With Online Multiplayer Sell More

Multiplayer, Globe with Halo 2 Lobby

A research paper from Electronic Entertainment Design and Research has been released that suggests that games with online support can be crucial to a game’s retail success. Not surprisingly, another way to boost sales is to create a quality game (defined as those with a 90+ score on Metacritic), with these well-reviewed titles outselling the average release well above 5-to-1.

While making good games typically means making good money, naturally, it is a bit surprising to see the report indicate that sales can be doubled by dropping in an online mode. With online games selling twice the number copies that offline titles do, it’s curious to note that over half of games released don’t offer even basic online support.

Click to continue reading Games With Online Multiplayer Sell More

Read More | Ars Technica

Kaz Hirai Hits the Interview Circuit

Posted by Paul Hamilton
Categories: PlayStation 3, Sony

Kaz HiraiSony Computer Entertainment President Kaz Hirai has been speaking out about the including the reported development troubles some studios have had and ’s commitment to the Japanese market.

Regarding the difficulty in development Hirai said he’s seen this before when the drew similar criticisms early in its lifecycle and that it doesn’t concern him. He said to The Official PlayStation Magazine that, in fact, he welcomes the news:

If they came back and told me, ‘PS3? We can do this in a heartbeat,’ that would be worrying because what it is telling me is that we’re not pushing the envelope from a technology standpoint.

In another interview with a Japanese website he said that developers working on cross-platform games ought to take advantage of the PS3’s extra capability to give PlayStation owners extra value. For example, “[W]ith the PS3, you’ve got the controller, or you could utilize the extra capacity provided by Blu-ray to add more levels, put on interviews with the developers or have your videos able to play in ." He said he understood why developers were choosing to work cross-platform considering the cost of making modern games.

Later in the same interview he tried to reassure Japanese gamers that they weren’t being overlooked:

Just because the foreign market is bigger than the domestic one, we don’t intend to take strategy of just making what would have been considered previously as ‘Western games’ and saying ‘We’ve got no choice but to do this’ to our Japanese users. If we did that, there’d be no point in having the Japan Studio.

Read More | Develop via Game | Life


Console Downloads Feature Space Bounty Hunters and Also Giraffes

Space Giraffe Logo

People with virtual currency burning pixelated holes in their alternate reality pockets can check out the and the Virtual Console this week for some new (or perhaps old) titles. The most exciting offerings this week look to be the Jeff Minter shooter Space Giraffe and the wonderful classic, Super Metroid.

Click to continue reading Console Downloads Feature Space Bounty Hunters and Also Giraffes

Read More | Nintendo Press Release

California Extreme Channels a Simpler Time

Posted by Paul Hamilton
Categories: Culture, Editorial, Retro

Pinball Players at California Extreme 2007

Gamers of a certain age, if given half a chance, will gladly recount grand tales of smoky rooms, dimly lit by a few dozen cathode rays where the only sounds are the white noise of competing digitized soundtracks, crude speech sythesizers, blips and bells, pings and whistles and artificial arpeggios rolling down an electronic scale.

The misty sincerity of those gamers who cut their teeth on the quarter-munching cabinets of Space Invaders, Asteroids, Missile Command and Sinistar is almost enough to make one forget what a mess the modern arcade equivalent has become. The gargantuan interface machines with their elaborate weapon approximations and physical demands juxtapose over a likewise spectacular price per play resulting in a hollow shell of what the old guard knew so well. These are not arcades as exist in those guarded memories, they are interactive entertainment experiences: The kind of branded, marginalized speciality device that has been focus tested and trade-show marketed to get the premium floor space right out front in view of the mall concourse is showpiece here.

Even those arcade machines which can still accurately be described as video games compete for the higher-yield ticket-generating skill games (which ironically involve very little skill). Most of those who recall the days when 3D graphics referred to the vector lines of Tempest pass by these modern emporiums. Perhaps they shake their heads a little or make a disparaging comment. Kids these days. Get off my lawn. They don’t enter; inside is only heartbreak.

Perhaps what hurts the most is that it is a heartbreak we chose. We have no one to blame but ourselves, for while the arcade as it was may be dead, ultimately it is us who killed it.

We wanted the more valuable entertainment experience. We asked for and then demanded a perfect replica of our arcade favorites that we could play at home from the comfort of our couches. We pressed for more arcade-quality graphics on our home consoles until our set top boxes had visuals that outpaced anything showcased on a standalone machine. We asked for, and received, greater narrative depth in our games and as a casualty for our insistence we killed the arcade—the very entity we now mourn.

Click to continue reading California Extreme Channels a Simpler Time


No PSP Price Drop In 2006

Posted by Christopher Sasaki
Categories: Hardware, PSP

PSP According to a Reuters report, Sony will not be lowering the price of the PSP in 2006. The news agency talked with John Koller, product manager for the PSP. Koller also promised 110 titles for the PSP by the end of the year, nearly doubling the amount of software available for the handheld.

IGN’s PSP release list currently shows about 70 titles due to hit before the end of the year; the additional 40 would be a huge change to that list. Koller could possibly be talking about the PSP download service, but Sony hasn’t really made any announcements about this service in the United States. Gamers have complained about the lack of compelling releases on the PSP; adding 110 titles might help in that regard. Though every title released this holiday season won’t be a winner, there are a number of high profile games scheduled to hit Sony’s handheld by the end of the year, including Grand Theft Auto: Vice City Stories, Lumines II, SOCOM: U.S. Navy SEALs Fireteam Bravo 2, and Metal Gear Solid: Portable Ops.

Read More | Reuters

Apple Releases PacMan, Tetris, Zuma for iPod: $4.99 a pop

iPod PacMan

Well, it looks as though all of those rumors of Apple trying to hire games industry professionals may not have been all that far off. Today, during the “It’s Showtime” keynote at the Yerba Buena center in San Francisco, Apple announced that they will be releasing iPod-compatible versions of Tetris, Zuma, Mah-Jong, Texas Holdem, Cubis 2, and other games on the iTunes store for $4.99 a piece.

It’s not clear whether these games will only be compatible with the iPod phat yet, or if they’ll also work with the nano. However, Steve J did mention that all of the games should be compatible with the 5G video iPods y’all already have. This is good news, since Apple also announced during their presentation that they’re updating the whole iPod product line - including a “5.5G” video iPod with 60% brighter screen, iPod nanos in colored aluminum enclosures, and a re-designed iPod Shuffle. We’ll update this story with more information as it becomes available on the Apple website.

UPDATE 1: Apple’s website has been updated, indicating that the iGames are compatible only with the 5G iPod or the newly-released 60% brighter 5.5G iPods. iPod nanos are not supported. We’ve downloaded some of these games from the iTunes Store (went very smoothly - this is Apple after all) and will have full reviews up shortly. It’s looking like at least some of these are worth the $5.00 download.

Read More | AppleInsider

Madden ‘07 Out Now for Every Platform Imaginable

Madden Commodore 64 1989

It’s that time of year again! Time to go out, be a good little drone, and pick up a copy or three of this year’s Madden iteration. This year you’ll be able to pick up the ubiquitous franchise on PC (Windows), Playstation 2, Xbox, Xbox 360, Gamecube, DS, PSP, GBA, and yes, even your mobile phone (hey, where’s my BeOS version??!?). And of course, when the Wii and PS3 launch in a few months, you can get your Madden on with them too.

The good news is the console versions at least seem to be garnering fairly respectable reviews across the board - IGN.com, Gamespot, and 1up.com all give the franchise fairly high marks (7.7 - 8.5) for its notably improved graphics, online play and added features like Create-A-Player. The bad news, of course, is that you probably won’t be able to play the game online for more than about a year and will have to fork out another $60-$70 next year to keep playing.

Still, the popularity of Madden is absolutely staggering - analysts predict that the title could become a million-seller within as little as 5 days, and could earn EA about $210 million in revenue for the year (about 7% of its total annual revenue of $3 billion). Click below for the Reuters news brief.

Read More | Reuters

How The Xbox 360 Is Affecting Video Game Sales

Xbox 360 Sales ChartTodd Bishop at the Seattle Post Intelligencer has pulled together some interesting data about how the Xbox 360 has impacted video game console sales. By pulling together publicly available data for a few of the largest game publishers, one can get an idea of how the Xbox 360 market is shaping up. This isn’t going to be perfect because first party sales figures aren’t going to be reported and there are many other game publishers that aren’t represented on the list. Also, because not every title released on the Xbox is available on the Xbox 360 and vice versa, there are going to be some gaps in reporting in this area as well. But this does give a really high level view of the console market, and how marketshare is shaping up.

Over the first nine months, it appears that most of the Xbox 360 marketshare is coming at the expense of owners of the original Xbox. A small percentage of Playstation 2 sales appear to have shifted to the Xbox 360, but overall, the console still remains the dominant force on the market. Gamecube sales dropped off, but this may have had more to with the fact that fewer titles are being released on the Gamecube than on the other platforms. Total sales of game titles released for either the Xbox or the Xbox 360 grew year over year, but this may be in part to the 20% premium that Xbox 360 titles claim over their counterparts.

Despite all of the limitations of the data pulled, this gives a really interesting look into which consumers are pursuing platforms. With the Playstation 3 and the Wii releases coming up, one wonders how much brand loyalty is going to play into the success of the next generation.

Read More | Seattle Post-Intelligencer

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