Reggie Talks Disruption In Montreal

Posted by Christopher Sasaki Categories: Nintendo, Nintendo DS, Wii,

Nintendo of America President Reggie Fils-Aime recently talked about the company’s strategies for the Wii and the DS at the Montreal Games Summit. According to Gamasutra, the focus of the talk was Nintendo’s “distruptive” strategy to bring new gamers to the table with their various software offerings on the DS and the Wii. Fils-Aime discussed Nintendo’s successes with the DS, relying on NPD data and demographic information from the Nintendo.com website to bolster his arguments. Sales numbers indicate that without the Nintendo DS, year-over-year sales are down 8%, but including the DS numbers in the mix boosts those figures to an 8% growth. Nintendo is starting to see successes with their marketing strategy to reach the non-traditional gamer. This is extending towards the marketing plan for the Wii; Fils-Aime believes that once Nintendo gets the Wii-mote into a consumer’s hands, “we’ve got a sale.”

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