Inside Halo 3’s $10 Million Marketing Push
Posted by Paul Hamilton Categories: Corporate News, First Person Shooters, Release Dates, Xbox 360,
Microsoft has known how important Halo 3 will be to their success this generation since before they even announced the Xbox 360. Halo 2 sold $125 million on the first day, but then the original Xbox was just struggling for recognition in the wake of the PS2 juggernaut. Now the 360 holds a tenuous lead in installed base and isn’t selling the way Microsoft may have hoped. If it’s possible Halo 3 may have become even more important to Microsoft’s strategy than they originally hoped. Fortunately, they’ve been planning ahead.
In an article released today on Brand Week, the calculated ten-month marketing efforts behind Bungie‘s trilogy finale is dissected starting from the Starry Nights TV spot launched last November through the public beta this spring/early summer. They talk about the Project Iris viral campaign and the efforts they’ve gone to secure strategic branding partners. This has included the Mountain Dew Game Fuel limited edition soft drink that comes plastered with Halo 3 imagery plus a total of $5 million from Pontiac to help push the launch of the game on September 25.
And they aren’t done yet. Microsoft will begin the full blitz with the new Believe campaign that will lead up to the launch taking place at midnight in over 10,000 stores to give Halo fans a chance to grab the game as soon as possible. It’s an interesting read about the science behind building a monster.
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| Brand Week via Kotaku
Gallery: Inside Halo 3’s $10 Million Marketing Push
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Exclusive: Guild Wars: Eye of the North Friends & Allies
Posted by Chris Pereira Categories: Features, MMORPG, PC, Screenshots,
We’ve got an exclusive first look at some of the friendly NPCs you’ll be meeting along the way in your journey through Guild Wars: Eye of the North. Eye of the North is the first expansion in the Guild Wars series – prior GW titles were standalone, but connected with one another, whereas Eye of the North will require you to own a previous GW campaign. The prerelease bonus pack is now available, with the game’s release set for August 31.
Check after the break for the first ever look at these friends from Eye of the North - longtime Guild Wars fans might spot a familiar face.
Click to continue reading Exclusive: Guild Wars: Eye of the North Friends & Allies
Gallery: Exclusive: Guild Wars: Eye of the North Friends & Allies
Halo 3 Campaign Screen Emerges; Bound To Be Second Most Viewed Image On Internet Behind Paris Hilton
Posted by Chris Pereira Categories: Bungie, First Person Shooters, Microsoft, Screenshots, Xbox 360,
Luke Smith has posted a drool-worthy Halo 3 screenshot over on Bungie.net, saying only that it is in-game and from the game’s campaign. That’s it. We know nothing more, but at least we can stare to our hearts’ content. Come on, September 25!
Read More | Bungie.net
Gallery: Halo 3 Campaign Screen Emerges; Bound To Be Second Most Viewed Image On Internet Behind Paris Hilton
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