Sony Highlights SIXAXIS Controller In New Ad
Posted by Christopher Sasaki Categories: Culture, PlayStation 3,
Sony has dropped a new television ad, this time hyping up their tilt-sensitive SIXAXIS controller. Again, the advertisements use abstract imagery to promote the system, using rolling eggs to illustrate the control enhancements that motion-sensitivity will offer. While Sony’s campaign has done little to give consumers any specific game information, the commercials so far act almost entirely on an emotional level.
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Playstation 3 Television Commercials Appear
Posted by Christopher Sasaki Categories: Culture, PlayStation 3,
It looks like Sony’s television advertising campaign has started to hit the airwaves, and of course the ad has been uploaded online. It would be too straightforward for Sony to show any gameplay video at this point, so gamers get treated to an abstract commercial promising that “the wait is over” and the launch date of November 17th. Now, for most people, the wait really won’t be over on launch day given the small quantities of the console that Sony is shipping, but the ad at least offers hope for thirteen-year old kids on rooftops across America.
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