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Monday December 19, 2005 5:13 pm
THQ Enlists In-Game Advertising
Following the recent report headed by Nielson and Activision proving the effectiveness of in-game advertising, THQ has decided to beef up its own in-game ads. Massive Network will provide THQ with an incorporated network that will display ads in certain THQ games.
Here’s what THQ’s VP of Worldwide Sales has to say about it:
“Dynamic, in-game advertising not only offers publishers new revenue opportunities, but when done properly creates added realism that can actually enhance gameplay.”
So are you in favor of this? Should ads be allowed in games? And if so, should game prices be lowered as a result?
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theyre smart fuckers arent they...
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As long as they fit into the game fine. For example one of those old coke ads, no neon light Coke signs in a WW2 game. Anyways I will never buy a $60 game.
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[color=green]What games has THQ even made recently? I haven't seen any for a while. [/color]
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Dawn of War. :) Great game. http://www.dawnofwargame.com/
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If that makes the games cheaper, way cheaper, i don't care
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I don't mind crafty product placement, but I don't want to see ads. They don't even affect my buying decisions, I rely more on what my friends say than I do a commercial. I have never bought something because I saw the ad, I think it is silly and a waste of time and money.
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It's somewhere that ads shouldn't be. Hopefully if placed, it will be kept as a minimum, or will be as transparent as (some) movies....
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