Monday November 6, 2006 6:31 am
Sony’s PR Head Talks PS3 Launch
Dave Karraker, Sony’s new head of corporate communications recently gave Gamasutra a lengthy interview about his history and the upcoming Playstation 3 launch. Karraker’s industry experience included work for Crystal Dynamics, 3DO, and Sega of America. Prior to working at Sony, Karraker worked with Marth Stewart during her prison stay; this type of experience under pressure may be a benefit when trying to work with some of the foot-in-mouth problems some of Sony’s executives seem to have.
Karraker discusses some of these issues in the interview, particularly in reference to some of Ken Kutaragi’s more outrageous statements. He also talks specifically about what he feels Sony brings to the table, including 1080p and Sony’s vision for their online network.
Karraker states that Sony is pushing a more open network where basic functionality is provided by Sony, and third parties will have the option to either provide their own support for matchmaking, ranking, and achievements, work with a third-party provider like Xfire or Gamespy, or work with Sony’s implementation. Not having a universal experience may hurt Sony when compared to Microsoft’s Xbox Live. However, Microsoft’s relative lack of flexibility is not without its drawbacks, either; witness Epic’s problems providing party-based ranked matches online for Gears of War.
Also discussed was Sony’s downloadable game content. Here again, Karraker can’t seem to resist poking at the offerings from Microsoft and Nintendo, stating:
I think what you won’t see is just a flood of games that some might consider to be throw-away games. We’re going to populate the store with true, good games that show off the hardware, so it’s not just going to be a bunch of redos and hacks.
For being Sony’s official mouthpiece for corporate communications, this interview seems to be remarkably straightforward. Sure, for the most part Karraker toes the party line, but there are some good insights in the interview.
Read More | Gamasutra
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