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Thursday January 25, 2007 12:50 am

Sony Announces European PS3 Launch Date, Price

PS3 60GBSony Computer Entertainment Europe announced that the Playstation 3 will be available across Europe on March 23rd. Sony expects to have one million PS3 consoles available for the initial launch. Only 60 GB configurations will be shipped to Europe initially, for Euro 599 or GBP 425. At current exchange rates, this puts the UK price point at approximately 840 US dollars and the Euro price point translates to about $780. The pricing of the Playstation 3 has roughly a 50% price premium over the Xbox 360 Premium configurations in Europe, about the same in the US. The delay in Europe does give Sony the advantage of a fuller launch line-up; assuming that there are no further delays, this means that titles that missed the US launch will be available during the launch window in Europe, including games like Elder Scrolls: Oblivion and Motorstorm It was also announced that the downloadable HD port of Tekken: Dark Resurrection will be available, a title that has not yet seen a release in the US. Hopefully the delay for Europe will mean that Sony’s launch goes much smoother than it did for other territories. Given the low bar the console set in the US and Japan, though, it seems that Sony has nowhere to go but up.

Sony’s full press release continues after the jump.

PS3 to Launch in Europe and Australasia on 23rd March 2007

Over 30 Titles for Launch Period

1 Million units forecast for Initial Launch Period

London, 25 January 2007 - Sony Computer Entertainment Europe today announced that PLAYSTATION®3 will be launched in the PAL territories of Europe, Africa, the Middle East and Australasia on 23rd March 2007 at a price of EURO 599 (GBP 425, AUD 999.95, NZ 1199.95).

Responding to retail and consumer demand, SCEE confirmed that initially only the 60GB model would be available, with the 20GB model to follow later in the year dependent on demand.

An expected one million PS3 units will be made available during the initial launch period.

SCEE also announced a stellar launch line-up of over 30 game titles for PS3, including eagerly awaited titles published by SCEE such as Resistance: Fall of Man™, MotorStorm™, Genji™: Days of the Blade, FORMULA ONE ™ CHAMPIONSHIP EDITION and Ridge Racer™ 7. An exceptional range of titles in every genre will also be available at launch from the world’s leading third party publishers, including Electronic Arts, Activision, Namco Bandai, Sega, Take 2, Ubisoft, Vivendi Universal, and Sony Online Entertainment.

In addition to games on disc, an exciting range of fully-featured downloadable games will debut on the PLAYSTATION®Network. These will include gaming icons such as Tekken®: Dark Resurrection and Gran Turismo® HD Concept; the fully-featured PS3 debut of the best-selling franchise Gran Turismo, realised with full HD (1080p) visual quality. Created by Polyphony Digital Inc and published by Sony Computer Entertainment, Gran Turismo® HD Concept has been downloaded by more than 350,000 users since it was released in December 2006 in North America and Japan.

Also available on the PLAYSTATION®Network will be brainteasers such as Go! Sudoku and Go! Puzzle, and innovative games such as Blast Factor™ and flOw™, designed exclusively for PLAYSTATION 3 and delivering on the promise to provide original content created by non-traditional developers and publishers.

Concurrent with the European launch, a new System Update to further enhance the entertainment potential of PS3 will be issued.

Announcing the launch details, David Reeves, President of SCEE said, “Following the hugely successful launches of PS3 in Japan and North America, we are absolutely delighted to be able to bring significant numbers of PS3 to the SCEE territories. To be able to launch with over 30 titles across every genre shows that this is our strongest launch line-up in the history of PlayStation, and is what PlayStation fans in Europe have been crying out for.”

PLAYSTATION 3 LAUNCH TITLE LINE-UP

PS3 Launch Title - Publisher - Network or Disc based

Resistance: Fall of Man™ - SCEE - Disc

MotorStorm™ - SCEE - Disc

Genji™: Days of the Blade - SCEE - Disc

FORMULA ONE™ CHAMPIONSHIP EDITION - SCEE - Disc

Ridge Racer™ 7 - SCEE - Disc

Tekken®: Dark Resurrection - SCEE - Network

Lemmings™ - SCEE - Network

Go! Sudoku - SCEE - Network

Go! Puzzle - SCEE - Network

Blast Factor™ - SCEE - Network

flOw™ - SCEE - Network

Super Rub’a'Dub - SCEE - Network

Call of Duty 3 - Activision UK Ltd - Disc

Marvel: Ultimate Alliance - Activision UK Ltd - Disc

Tony Hawks Project 8 - Activision UK Ltd - Disc

Gundam - Target in Sight - Namco Bandai Games - Disc

Full Auto™ 2: Battle Lines - Sega®Europe Ltd - Disc

Sonic the Hedgehog™ - Sega®Europe Ltd - Disc

Virtua Fighter™ 5 - Sega®Europe Ltd - Disc

Virtua Tennis™ 3 - Sega®Europe Ltd - Disc

World Snooker Championship 2007 - Sega®Europe Ltd - Disc

NBA 2K7 - Take 2 International SA - Disc

NHL 2K7 - Take 2 International SA - Disc

Blazing Angels Squadrons of WWll - Ubisoft Entertainment SA - Disc

Enchanted Arms - Ubisoft Entertainment SA - Disc

Tom Clancy’s Splinter Cell: Double Agent - Ubisoft Entertainment SA - Disc

The Elder Scrolls lV: Oblivion - Ubisoft Entertainment SA - Disc

Def Jam: Icon - Electronic Arts Ltd - Disc

Fight Night Round 3 - Electronic Arts Ltd - Disc

NBA Street 4 Homecourt 2007 - Electronic Arts Ltd - Disc

Need for Speed Carbon - Electronic Arts Ltd - Disc

The Godfather: The Don’s Edition - Electronic Arts Ltd - Disc

Tiger Woods PGA Tour 2007 - Electronic Arts Ltd - Disc

Untold Legends: Dark Kingdom - Electronic Arts Ltd - Disc

F.E.A.R. - Vivendi Universal Games Intl SA - Disc

Gripshift - Sony Online Entertainment - Network

PLAYSTATION 3 Peripherals Available at Launch Peripheral

RRP in Euros

SIXAXIS™ Wireless Controller - EURO 49.99

Blu-ray Disc Remote Control - EURO 24.99

HDMI Cable - EURO 24.99

AV cable - EURO 16.99

Component AV cable - EURO 24.99

S Video cable - EURO 16.99

Notes to Editors:

For further information please contact:

Nick Sharples (nick_sharples@scee.net) or Nick Caplin (nick_caplin@scee.net)
Sony Computer Entertainment Europe Ltd
Tel: + 44 207 859 5301(5349) Fax: + 44 207 859 5036

About Sony Computer Entertainment Europe Ltd.

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PLAYSTATION®3, PlayStation®2 and PSP® (PlayStation®Portable) software and hardware in 102 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories. Between its European debut on 24th November 2000 and the end of September 2006, over 42 million PlayStation 2 consoles have been shipped across the SCEE territories, over 111 million worldwide, making it one of the most successful consumer electronic products in history. Between its European debut on 1st September 2005 and the end of September 2006, over 8 million PSP systems have been shipped across the SCEE territories, with over 22.9 million shipped worldwide since its Japanese launch in December 2004.

More information about PlayStation products can be found at http://www.playstation.com and http://www.yourpsp.com or visit the Virtual Press Office at http://www.scee.presscentre.com.

PlayStation, PSP and the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. UMD (Universal Media Disc) is a trademark of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

FORMULA ONE, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and translations thereof are trademarks of Formula One Licensing BV, a Formula One Group Company. Licensed by Formula One Administration Limited, a Formula One Group Company.

RIDGE RACER™7 © 2006 NAMCO BANDAI Games Inc. Published by Sony Computer Entertainment Europe. Developed by NAMCO BANDAI Games Inc. All rights reserved.

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