Stop the presses! It seems that Sony has finally taken notice that their latest console iterations aren’t selling all that well. While rumors of an impending PS3 price drop are just that, rumors, Joystiq.com has recently uncovered evidence that Sony’s PSP Core Pack will be discounted at Gamestop by $$30 to $169.99, in an effort to boost sales.

Will this price drop be the lift that the ailing handheld needs? Or is this too little too late for Sony’s feature-rich, games-poor handheld? We’ll have to wait to find out, but $169.99 is already sounding to us like a much better impulse-buy price point.