On The Bleeding Edge: Bleeding Edge TV 514: 2015 Ford Edge revealed

Latest Gear Live Videos

Sunday September 9, 2007 9:53 pm

Peter Moore Has Big Plans For EA Sports

Peter MoorePeter Moore, long known as the public face of Microsoft‘s Xbox division, stepped into his new digs as EA Sports president last week and started off saying he wants EA Sports’ brand to compete in a broader arena than just the video games market, facing off against general sports brands like Nike and ESPN.

Despite selling millions of copies of its flagship titles each year, EA Sports has struggled to expand effectively and EA seems to be banking on Moore to help them widen their reach. “That could mean broadcast sports, sports camps, the ability to license consumer products around the EA Sports brand,” he told the New York Times. Moore is also looking to leverage EA’s technology to create social networking and news sites, all centered around sports and of course the EA Sports name. “I think we have an opportunity to aggregate information and bring it to life with video technologies,” he said.

“If we look at this connected world we’re entering, sports is a sort of social and cultural glue that reaches across the globe,” Moore continues. “There is an opportunity for EA Sports to evolve beyond a games brand to become a true global sports and entertainment brand, and I think we can compete there.”

Read More | New York Times via Level Up

Advertisement

Forum Discussion

Come join the discussion on this topic over on the Gear Live message boards. You need to be a member to participate, so sign up if you haven't already - it's free!

   • Reply to this forum thread

Advertisement

Post a Comment:







Smileys

Remember my personal information

Notify me of follow-up comments?



Advertisement