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Monday September 3, 2007 9:03 pm

Kaz Hirai Hits the Interview Circuit




Posted by Paul Hamilton Categories: PlayStation 3, Sony

Kaz HiraiSony Computer Entertainment President Kaz Hirai has been speaking out about the including the reported development troubles some studios have had and ‘s commitment to the Japanese market.

Regarding the difficulty in development Hirai said he’s seen this before when the drew similar criticisms early in its lifecycle and that it doesn’t concern him. He said to The Official PlayStation Magazine that, in fact, he welcomes the news:

If they came back and told me, ‘PS3? We can do this in a heartbeat,’ that would be worrying because what it is telling me is that we’re not pushing the envelope from a technology standpoint.

In another interview with a Japanese website he said that developers working on cross-platform games ought to take advantage of the PS3’s extra capability to give PlayStation owners extra value. For example, “[W]ith the PS3, you’ve got the controller, or you could utilize the extra capacity provided by Blu-ray to add more levels, put on interviews with the developers or have your videos able to play in .” He said he understood why developers were choosing to work cross-platform considering the cost of making modern games.

Later in the same interview he tried to reassure Japanese gamers that they weren’t being overlooked:

Just because the foreign market is bigger than the domestic one, we don’t intend to take strategy of just making what would have been considered previously as ‘Western games’ and saying ‘We’ve got no choice but to do this’ to our Japanese users. If we did that, there’d be no point in having the Japan Studio.

Read More | Develop via Game | Life

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Comments:

he needs to sell ps3 to me, ill take great care of the company


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