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Thursday February 9, 2006 1:23 pm

Nintendo’s Perrin Kaplin Discusses Company’s ‘New Look’

DescriptionWell all know that if Nintendo wants to gain a significant amount of market-share in the upcoming console war, they’ve gotta change their image - and fast. Perrin Kaplan, VP of Marketing and Corporate Affairs, discusses the industry, Nintendo, and its “new look” in the linked Forbes article.

The major difference for Nintendo right now (indeed, the key to its “new look”) is its “Blue Ocean” philosophy—something that executive vp of sales and marketing Reggie Fils-Aime has discussed many times now. “Inside Nintendo, we call our strategy ‘Blue Ocean.’ This is in contrast to a ‘Red Ocean.’ Seeing a Blue Ocean is the notion of creating a market where there initially was none—going out where nobody has yet gone. Red Ocean is what our competitors do—heated competition where sales are finite and the product is fairly predictable,” Kaplan explained. “We’re making games that are expanding our base of consumers in Japan and America. Yes, those who’ve always played games are still playing, but we’ve got people who’ve never played to start loving it with titles like Nintendogs, Animal Crossing and Brain Games. These games are Blue Ocean in action.”

So what do you think of this ‘Blue Ocen’ strategy? Will it actually work?


Read More | Forbes

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