Wednesday October 11, 2006 9:23 pm
New Survey Shows PS3 First, Xbox 360 Last
A new survey from recently the recently formed research company Interpret shows the Xbox 360 trailing in mindshare in the next generation console wars. Interpret’s survey targeted 2,000 online users; these users were then apparently weighted against 2004 Census data. In the data released to Next Generation, the weighted data shows 8.9 million consumers ready to pony up money for the PS3, 5.7 million would purchase the Wii, and 800,000 would buy the Xbox 360 at full price. It’s hard to attach much weight to the survey, though, without further information.
While Interpret LLC is a new company, its founders consist of veterans from ratings giant Nielsen; there is a lot of experience at the helm. But without more particulars, it is hard to judge if Interpret’s extrapolations are valid. There are some interesting points from the research; Interpret believes that while Microsoft has had tremendous success over the past year, the company has not been able to expand its audience beyond the hardcore gamer. It is also easy for gamers online to get an insulated view of the industry. Certainly, Sony has had a lot of bad news related to the Playstation 3, but a lot of this information will not trickle down to the mainstream audience. While this survey paints a bad picture for Microsoft, there is a huge gap between surveys, statistics, and the real world.
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